The video game industry continues to explode with an expected worth of over $350 billion globally by 2027.

So what are the biggest players in the US market?

1. Microsoft has dramatically expanded the gaming ecosystem. Key acquisitions like Mojang (Minecraft), Bethesda (Fallout, Elder Scrolls) and most crucially, Activision Blizzard for nearly $70 billion, have cemented Microsoft’s supremacy. Such mega franchises as Call of Duty, Overwatch, and World of Warcraft to Xbox Game Studios give Microsoft unmatched IP power. Combined with Xbox hardware and an ambitious Game Pass initiative, Microsoft is undeniably #1 based on revenue and reach.
2. Sony PlayStation produces the best-selling console and system-selling exclusives like Gran Turismo, God of War, Spiderman, and The Last of Us. PlayStation internal studios possess unique storytelling skills and technical excellence which allows them to create unprecedented system selling game exclusives.
3. Take-Two Interactive is mostly famous for its immersive AAA experiences like Red Dead Redemption 2 and Grand Theft Auto V (over 57 and 190 million copies sold respectively). Take-Two’s ability to blend narrative depth and open worlds keeps fans coming back for more than 30 years. No wonder GTA 6 is going to break some new records.
4. Electronic Arts (EA) are masters of polish and profit-driving franchises. EA produces the definitive sports games like FIFA, Madden, and UFC, and milk every drop from established IPs like Need for Speed, Battlefield, and The Sims. Lately, EA received a bunch of criticism for aggressive monetization and abundance of live service games but course-corrected by refocusing on immersive single-player experiences like the Star Wars Jedi series.
5. Finally, Epic Games. Long before Fortnite’s phenomenal success, Epic honed its craft with the groundbreaking Unreal Engine and the Unreal Tournament series — pioneering fast-paced competitive shooters and eSports experiences. Unreal Tournament established Epic’s reputation for smooth gunplay and multiplayer mayhem, laying the foundations for Fortnite’s success years later. The Epic Games Store competes with Steam through developer-friendly policies and regular free game giveaways, bringing immense value to gamers.